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Human-Centered Design

"Friends & healthy food for seniors"

THE PROBLEM:

How might we help elderly people living alone having all the 5 recommended meals?

HOW WE PLAN TO SOLVE IT:

  • Understanding beliefs, habits, social environment and financial factors that affect the way they eat.
  • Designing a service that helps them cover their nutritional needs and have a more social life.
#novoed #designkit #humancentereddesign #servicedesign
Learnings

Learnings and insights from the research process

• Lack of mobility • Difficulty digesting • Living alone • Psychological problems • Lack of interest

Persona

Persona

Defining and empathising with who we are going to serve.

Concept

Problem solving ideas generation

How to encourage our Persona to pay more attention to what she eats, take a better care of herself and encourage her to socialize with others in a similar situation.

Customer Journey

Anselma finds the add at the area where she lives

Our Persona, whose name is Anselma, finds the add promoting the initiative in the area where she lives. She will receive it by post as well.

Anselma goes to have a look at the restaurant and receives information from the promoters
Anselma thinks the price for the menu is very affordable, it’s Thursday and she decides to go check the restaurant. There are promoters at the entrance encouraging seniors to try the food.
Anselma enters the restaurant to check the food they offer
Anselma is in the restaurant having a look to the menu and thinks it’s actually appealing. Incredibly good for the price! And if she has special needs, they can have options for her as well.
Anselma decides to join the table and try the seniors menu

She pays and waits to get seated with other seniors at one of the big tables they have arranged so the clients get gathered. Anselma is not so keen on sharing the table with people she doesn’t know, but there’s a coach who is on charge motivating and introducing each one to the group.

At coffee time, the coach leads the group to start conversations about different topics that come up.

Anselma meets a few other seniors that day.

After some Thursdays, Anselma and other seniors becomes closer and start socializing with each other

Each week Anselma receives a reminder of the food-meeting at the restaurant. After several Thursdays joining the menu with other regulars, they start making closer connections with one another.

Those who have mobility problems, can be picked-up by one of the staff members.

They have a first social meeting at Anselma's house

Anselma has built a closer relationship with a group of seniors by meeting them at the social restaurant. They share interests and feel less isolated by supporting each other.

Under the coaches guidance, they have got more focus on what they eat and coordinate meetings to have a coffee, share dishes and conversations or prepare a few meals together.